Starbucks teams with Casino Restauration to open in France
The first store is expected to open before the end of 2015.
The coffee chain announced its licensed partnership that will allow it to open stores within Géant Casino Hypermarkets and Casino Supermarkets across France.
“This new partnership with Casino Restauration means we can deliver a quality Starbucks experience to many more people in convenient locations across France,” Kris Engskov, president, Starbucks EMEA, said.
“Casino Restauration has the perfect network and local expertise to deliver this new growth in the hypermarkets and supermarkets right across the country, where our customers want us to be. We’re excited to be working together to build beautiful stores and to bring great coffee to more customers in France.”
“For more than 40 years, Casino Restauration has been deeply committed to maintaining a constant focus on quality and to fostering continuous innovation to adapt to consumers’ changing tastes, eating habits and expectations,” William Charles CEO of Casino Restauration, said.
“Known throughout France and resolutely committed to offering balanced nutrition at an affordable price, Casino Restauration has been serving families in a friendly atmosphere. We are happy to share our knowledge and working closely with Starbucks to spread the Starbucks stores in our Géant Casino Hypermarkets and Casino Supermarkets in France.”
Starbucks stores will be full store formats within Groupe Casino grocery locations. The stores will be operated by Casino Restauration, the restaurant operating arm of Groupe Casino.
