Starbucks unveils 2015 red holiday cups

Starbucks customers are getting an early taste of the brand's holiday beverages along with a glimpse of this year’s red holiday cups in selected places around the world.

The brand announced an early unveiling of its holiday drinks at Selfridges in London and Birmingham, England; Galleries Lafayette in Paris; and in Austria at Donau Zentrum in Vienna and Europark in Salzburg. Starbucks stores around the world will follow with holiday beverages starting in early November.

This year’s red Starbucks cup features a two-toned ombré design, with a bright poppy color on top that shades into a darker cranberry below.

“We have anchored the design with the classic Starbucks holiday red that is bright and exciting,” said Jeffrey Fields, Starbucks vice president of Design & Content.

“The ombré creates a distinctive dimension, fluidity and weightedness. In the past, we have told stories with our holiday cups designs. This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.”

“Starbucks has become a place of sanctuary during the holidays,” he said. “We’re embracing the simplicity and the quietness of it. It’s more open way to usher in the holiday.”