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Carrie Walsh, President of EMEA, Subway. /Subway

Subway announces leadership shake-up

Carrie Walsh will take the reigns for Subway EMEA.

Subway has announced several leadership changes, with Subway's former Global Chief Marketing Officer Carrie Walsh taking the reigns as the President for Subway Europe, Middle East & Africa (EMEA).

Walsh is responsible for overseeing all functions across 50 countries and territories with more than 6,200 franchised Subway locations, including operations, finance, marketing and development. Walsh has been a member of Subway’s Executive Leadership Team for four years and transformed the company’s marketing efforts, bringing thousands of new and lapsed fans back to the brand. 

Former EMEA president Mike Kehoe, will return to the U.S. as Global Chief Development Officer —a new role for Subway, focused on setting the global strategy for traditional and nontraditional development. During his tenure in EMEA, Kehoe has made significant contributions to the continued development, profitability and expansion of the Subway brand in the EMEA region. He also was instrumental in our international expansion, signing Master Franchise agreements in seven countries, representing nearly 3,000 future restaurant commitments. Kehoe will assume his new role on October 16, 2023. 

Meanwhile, Subway’s President of North America Trevor Haynes has announced that he will leave the company at the end of the calendar year. Haynes, who joined Subway in 2006 as Territory Manager in Australia, has worked across several continents and held significant leadership positions during his time with the brand, including Chief Business Development Officer and interim CEO.  

Douglas Fry, Country Director of Subway Canada, will assume the role of President of North America, effective 5 September. For the remainder of the year, Fry and Haynes will work closely together to ensure a smooth transition, with Haynes in a strategic advisory role. 

In addition, Subway has promoted Cristina Wells as Senior Vice President of U.S. Marketing. Wells joined the U.S. marketing team in 2021 as Vice President of Strategy and Planning after spending five years with Subway in Canada in both marketing, strategy and operations roles. Louise Wardle will continue as Vice President of EMEA Marketing, a post she has held for three years.  

These executive updates come on the heels of Subway announcing its 10th consecutive quarter of positive sales, as it continues to execute against its multi-year transformation journey.

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