INTERNATIONAL | Staff Reporter, UK

Weekly Global News Wrap: Chipotle's Behind the Foil campaign; Papa John's tuition programme; McDonald's unveils impressionistic ads in France

Here is a summary of the most interesting QSR news stories of the week from around the world.

Papa John’s has partnered with Purdue University Global for a new tuition reimbursement education programme for its 20,000 corporate team members, the company said in an announcement. The new program allows eligible employees to enroll in any of Purdue Global’s online associate, bachelor’s and master’s degree programs, including business, information technology, cybersecurity, accounting and finance. Read more here.

McDonald’s France collaborated with advertising agency TBWA to launch a campaign for the fast food giant's delivery services in the country, AdWeek reports. The new print campaign, “Rain,” uses photography to create impressionistic images of city life seen through apartment windows on a rainy day. Read more here.

Starbucks Canada has made plans to donate all of its unsold food products. As reported by Waste 360, Starbucks FoodShare will partner with Second Harvest, the largest food rescue organisation in Canada, and will launch in Ontario starting with more than 250 stores in the greater Toronto area by February 22. Read more here.

Chipotle has announced the launch of Behind the Foil, aiming to provide a look into the company's operations in its 25-year history. The documentary-style digital and TV spots aim to "pull back the foil" by featuring behind-the-scenes footage of Chipotle restaurants, their employees and farming partners. Read more here.

Burger King said that its "Whopper Detour" campaign generated 1.5 million downloads of its mobile app, Restaurant Dive has reported. The stunt offered 1-cent Whoppers to smartphone users who were near rival McDonald's locations. Read more here.

Photo credit: Chipotle

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