Weekly Global News Wrap: McDonald's, Chipotle implement mandatory mask policies; Starbucks joins climate change alliance; Sonic enables voice ordering via Amazon Alexa
Here is a summary of the most interesting QSR news stories of the week from around the world.
McDonald’s and Chipotle are the latest chains to implement mandatory mask policies in their U.S. stores, Forbes has reported. The move comes as workers increasingly face conflict from anti-mask customers. Read more here.
Starbucks has joined the new Transform to Net Zero initiative as a founding member, aimed to accelerate the transition to a net zero global economy no later than 2050. The coffee giant says it “will open-source best practices, advocate for positive government policies, and support a just transition.” Read more here.
Dunkin’ Brands has appointed Phillip Auerbach to the newly created position of chief digital and strategy officer, effective 10 August. As reported by Nation’s Restaurant News, he will lead global strategy and information technology for the company, which owns the namesake chain and Baskin-Robbins. Read more here.
Sonic is now allows its U.S. customers to find locations and menu items via Amazon Alexa. The Amazon Alexa Skill was developed in partnership with Sonic’s digital content agency VaynerMedia. Read more here.
Burger King is running a new multichannel campaign to celebrate "Christmas in July". As reported by Restaurant Dive, the new video ad has been released as part of the campaign that features interviews with customers — all wearing face masks — who express a desire to "fast-forward" past a difficult period. Read more here.