Honest Burgers starts public crowdfunding campaign

The founders plan to open a new brand with fresh funds.

Honest Burgers is starting a crowdfunding campaign to expand its 40 restaurants and open a new brand exclusively dedicated to its Smashed burgers in a quick service format with convenience and value in mind.

The burger joint is offering the public a chance to invest in the fast-food business starting at £10. The founders are using the investment platform Crowdcube to attract funding. The brand is offering a tiered VIP shareholder benefits alongside the shares they receive for their investment. The benefits are based on the amount each shareholder invests. 

“We’re looking to continue to build our presence in regional cities across the UK as well as London. Plus we’re going to take the Honest values into the premium quick service category. We will be launching a brand new restaurant format, following the success of our Smashed Burger.  With a new range of burgers, sides and milkshakes we believe we can challenge the big guys in this sector, in a set-up built for speed, convenience and value for money, whilst never compromising on our Honest quality and values,” founders Tom Barton and Phillip Eeles said in a statement.

Details of the crowdfunding like target raise and share price and valuation once the brand’s campaign goes live.