The move safeguards 60 jobs across the business.
The Hummingbird Bakery has been acquired through a pre-pack administration deal by London-based family investment office Acropolis Capital.
The move safeguards 60 jobs across the business and has secured ongoing operation of its venues in Notting Hill, South Kensington and Spitalfields. The cake and bakery brand’s sites in Soho and Islington are understood to not be part of the arrangement.
“We are incredibly excited to be the new owners of this iconic brand and look forward to working with the talented team at Hummingbird,” said Cameron Chartouni, CEO of Acropolis Capital, which has committed ‘meaningful capital’ to support the chain’s recovery and future growth.
“We see huge potential to reinvigorate and grow the business while staying true to its American baking heritage.”
“The sale preserves jobs and ensures continuity of service for the Company’s loyal customer base,” added Michael Solomons of insolvency specialist BM Advisory LLP, which was appointed as joint administrator.
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