LEON inks new five-year deal with Roadchef to expand motorway presence
The rollout will start with openings in Southampton and Northampton.
LEON announced it has signed a new five-year agreement with motorway service area operator Roadchef to help grow its presence across Britain’s motorways.
The agreement will see LEON to open in an additional 12 sites across Roadchef’s 30-
strong network.
The second phase of the roll out will start with the opening of two restaurants at Roadchef’s
Northampton M1 Northbound and Rownhams M27 Southbound sites.
Their partnership started in 2017 with restaurants at the Norton Canes M6 and Strensham M5 Southbound sites. LEON is now set to trial similar formats in the US and Europe.
“The response gives us confidence that we will be able to replicate the success in the US, where the drive-thru and drive-to culture is so strong,” LEON co-founder and CEO John Vincent said.
