Wagamama pledge to meet ECC standards to improve chicken welfare
The chain says they want to be true to their “positive eating, positive living” ethos.
positive step will improve chickens’ lives in its supply chain.
Wagamama has announced that it will meet the higher chicken welfare standards laid out in the European Chicken Commitment (ECC) by 2026.
The ECC contains six key measures addressing the major issues encountered in standard EU chicken production, including prohibiting the use of fast-growing breeds, reducing overcrowding, and adding environmental enrichment to provide better conditions for chickens.
“In the spirit of continuous improvement, or ‘kaizen’, we’re striving to lead the change, provide more and more innovative plant-based dishes and be true to the ‘positive eating, positive living’ ethos we were founded on,” Wagamama's chief marketing officer Ross Farquhar said in a statement.
In pledging to meet the ECC criteria, Wagamama joins other companies looking to create change for chickens in their supply chains, including Pret A Manger, Prezzo, ASK Italian, Zizzi, Marks and Spencer, and Waitrose.
