Burger & Sauce heats up marketing campaign reward offers
The March Madness campaign will also see the brand’s advertising level up.
Burger & Sauce is pulling out all the stops with its March Madness marketing campaign which will see the brand increase its advertisement for its deals and reward offers for its customers.
According to Burger & Sauce founder Saad Masood, the campaign aims to promote the chain’s super offers that reward existing customers and invite new people to try their burgers.
“We know the cost-of-living crisis is affecting everyone, so we’ve fixed our prices for the Month of March across all our restaurants at just £4 per original chicken, beef or veggie burger when purchased in-store Monday to Friday. The marketing campaign will also support our franchisees opening new restaurants in both Sutton Coldfield and Bearwood Road this month, plus our established sites in the Bull Ring, Castle Vale, Alum Rock, Kings Heath, Walsall, Derby and West Bromwich,” Masood said.
Burger & Sauce is also going all out with its advertisement, with two huge billboards on the M6 plus seven digital screens in the Bull Ring shopping centre, a digital promotion at the Derbion shopping centre in Derby, plus marketing boards in West Bromwich and on the A38 expressway into Birmingham city. The brand will also begin a further local marketing push using advertising space on buses around its restaurants soon.
“The hype around Burger & Sauce continues to grow and opportunities are available for the right franchisees, ideally with food industry experience, who live within two hours drive of Birmingham. As a franchisor, we support all our franchisees with full training and turn-key opening of restaurants. We also manage strategic marketing to drive sales and we anticipate our latest high-profile local campaign will enable franchisees to grow their customer bases even further,” Masood said.
