The radio advertisment told people to choose the "better deal" of a roll or egg muffin instead.
An advertisement for Costa Coffee has been banned for urging customers to buy a bacon roll rather than breakfast options that feature avocados, BBC has reported.
Two listeners complained that the radio ad, which aired in June, "discouraged people from opting for fresh fruit."
Costa says it was not suggesting that listeners must choose between the two breakfast options. But the Advertising Standards Authority ruled that consumers would interpret the ad as a comparison between the experience of eating such options.
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