Costa Coffee reveals new brand identity for self-serve machines
The new look of Costa Express will be applied to its 7,000 vending machines across UK and five international markets.
Costa Coffee has unveiled a new look for their Costa Express self-serve machines, along with a new marketing campaign that aims to highlight the quality and expertise it’s said to have.
The brand refresh will also incorporate the message, “Real milk. Real beans. Real quick.” The marketing campaign will run until November 4, which includes partnerships with newspapers and radio stations.
“The new visual identity for Costa Express helps highlight and reinforce the coffee quality and expertise -and our multi-faceted marketing campaign is set to reach millions,” Kirstey Elston, marketing director at Costa Express, said.
“Costa Express is the perfect choice for those on the go and we’re delighted to help support our mission of bringing better coffee to more people.”
(Photo credit: Costa Coffee website)
