Costa shakes up summer with new 'lenticular' campaign
The coffee shop brand launched a unique, tactical outdoor advertising campaign using lenticular technology - a printing technique which creates the illusion of movement.
In partnership with JCDecaux, Costa is the first to integrate the technology into 500 StreetTalk sites which will appear in close proximity to Costa stores.
Kirstey Elston, Head of Marketing at Costa said, “By implementing lenticular creative into our summer campaign we aim to reach a huge audience at the right place, at the right time. We hope the distinct, moving creative really does turns heads in the lead up to summer.”
Steven Dennison, Head of Creative Solutions at JCDecaux, said, “We are delighted to launch the first-ever lenticular StreetTalk campaign with Costa. By injecting a unique idea into this strategic campaign, Costa is reaching huge audiences tactically, in a visually engaging way.”
The technology, which will feature for the first time across StreetTalk sites, will encourage consumers to try their favourite coffee shaken over cold ice.
StreetTalk, which features on phone boxes at key leisure and retail locations across the UK, will reach out to young urban audiences in a relaxed, positive and social mindset.
The campaign has been planned and booked with JCDecaux by ZenithOptimedia and Meridian Outdoor, will run from for two weeks from 1st June.
