MARKETING | Staff Reporter, UK

Deliveroo signs multi-year partnership with The FA

The partnership will make Deliveroo become England’s first sleeve sponsor.

Food delivery company Deliveroo has signed a multi-year partnership with The Emirates Football Association (FA) Cup to become the official partner of the football tournament and its England representative teams, an announcement revealed.

The deal will allow Deliveroo to be England’s first sleeve sponsor as well. The firm’s logo will be worn on the training kit of all senior sides across men’s and women’s football. Deliveroo also further announced that they plan to roll out more initiatives under the partnership soon.

“The Emirates FA Cup is a global phenomenon and as a business that is expanding across the world we can’t wait to see what we can achieve together,” Deliveroo's founder and CEO Will Shu said.

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