MARKETING | Staff Reporter, UK

Domino's appoints Brunswick as corporate PR partner

Brunswick nabbed the deal after a client pitch against Tulchan, FTI Consulting and Headland.

Domino’s has appointed Brunswick as its new public relations partner following a pitch between Tulchan, FTI Consulting and Headland.

The pizza chain had formerly worked with Maitland for three years.

Nina Arnott, Domino’s head of communications, said that they chose Brunswick after they shared ideas around building corporate brand and how to talk to financial audiences and stakeholders through social and digital means.

"Our political, economic and social landscape is increasingly complex, whilst stakeholder and media scrutiny is rightly driving greater focus on sustainability, transparency and accountability," Arnott said. "Public expectations of company behaviour are increasingly influencing buying and employment decisions and failures become a national conversation within minutes."

In addition, they are also looking for a new consumer PR agency. This marks an end to its three-year relationship with The Academy.

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