, UK

Find Out About Domino's Latest Sponsorship Deal

Hollyoaks the latest programme to be sponsored by the pizza giant.

Domino's have announced that they will sponsor the show from next week, in a two year multi-million pound deal.

The tie-up will see Domino's branding visible across the soap's Channel 4, E4 and 4oD screenings.

It is not hard to see why Hollyoaks was an attractive partner for Domino's. With ratings up 14% year on year, and the highest share of 16-34 year old viewers in its timeslot, it provides a good platform for the pizza chain to engage its target market.

Speaking of the announcement, Simon Wallis, Sales and Marketing Director of Domino's said "Our long term sponsorship will see Domino's Pizza dominate early evening TV viewing and ensure we are always speaking to the heart of our core audience just when they are thinking about how to solve their hunger pains".

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