Gourmet Burger Kitchen apologises for Ruby Murray burger ad
The video featured a man telling local curry houses that their food isn't 'proper Indian'.
Gourmet Burger Kitchen (GBK) has issued an apology for their Ruby Murray burger ad, which had received criticisms from viewers.
The ad showed a bearded white man is seen standing outside curry houses in east London whilst wearing a GBK sandwich board and telling customers that the food inside isn’t “proper Indian”.
Commenters who watched the video have labelled it “racist”.
“To those offended by our Ruby Murray video, we humbly apologise. The video was intended to be humorous. We know that a burger could never pass off as an authentic Indian dish. Having read your comments we've made the decision to take down the content. Unreserved Apologies, GBK,” the burger chain said in a tweet.
(Photo credit: Gourmet Burger Kitchen Facebook)
