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KFC's 'We're sorry' by Mother wins Cannes Lion gold in Print & Publishing category
The campaign was done following the brand’s chicken shortage earlier this year.
KFC's "We're sorry" print campaign has won a gold Cannes Lion in the Print & Publishing category.
As reported by campaign, the brand switched the KFC letters to "FCK" on the front of a fried chicken bucket, with an announcement below explaining the situation.
It was released following its chicken shortage earlier this year, leading to the closing of several UK outlets.
