McDonald's Launches Global #imlovinit Campaign
UK leg of campaign saw Jessie J perform on an open top bus while touring around the capital.
Jessie J recently surprised crowds in London with a gig on an open top bus, as part of McDonald’s imlovinit24 campaign.
A group of competition winners joined her on top of the bus as she toured London’s landmarks, singing a collection of her greatest hits.
The tour was part of the imlovinit24 campaign which saw 24 events around the world with members of the public invited to join in with surprise events popping up in major cities including Los Angeles, Sydney and Ho Chi Minh City.
The initiative is designed as a synchronised series of events across the globe. From a giant ball pit in the shape of a cup of coffee in Australia, through to a closing gig from Ne-Yo in America, each event was also shared online at www.imlovinit24.com.
As proof of the power of social media, the McDonald’s Boom Bus Tour was streamed live through Facebook, Twitter and YouTube with viewers across the globe joining live. Jessie was joined by YouTube stars Thatcher Joe and Lucy&Lydia who shared their experiences with their millions of online fans.
Speaking of the even Alistair Macrow, Senior Vice President, Chief Marketing Officer for McDonald’s UK said:“The #imlovinit24 project has given us a fantastic opportunity to thank our customers and surprise the general public with this secret gig from the brilliant Jessie J… We were delighted to now serve up this event to a global audience on the streets of London - the city where McDonald's first opened its doors to the UK 40 years ago. It further demonstrates our commitment to engaging with our customers and using digital and social media to show what we can really do”.
Jessie J also said of the concert “I’m delighted to be part of the McDonald’s imlovinit24 initiative helping to spread some happiness over the next 24 hours in so many countries. Travelling around London today with my fans was brilliant, I loved surprising them! Through imlovinit24.com fans all around the world can continue the fun.”
imlovinit24 unfolded throughout the 24-hour period on imlovinit24.com, where customers around the world could digitally experience events in other global cities.
