Papa John’s promotes new Fresh Soul range with music-inspired campaign
The new global campaign will first run across the UK and EMENA.
Papa John’s announced the launch of a new Fresh Soul range featuring BBQ-inspired pizzas and a BBQ Rolls side dish, promoting it with a new music-driven global campaign.
The new global campaign, which will run across the UK and EMENA, along with Latin America and Asia later in the year, opens on a Papa John’s store, which transforms into an intimate party with DJs, up and coming British neo-soul artist BaggE and a small group of friends sharing the new range.
Serving up performances from BaggE and three other independent artists selected by NME, and broadcast live via reunited members of the ByteSquad TikTok collective and NME’s Instagram. After party highlights will also be posted on the NME website from 5 October.
“Music is a universal power for good so it’s great to see the party we started in our global marketing campaign film come to life for everyone to enjoy worldwide. NME is bringing the good music, ByteSquad and their global friends are bringing the good times and Papa John’s is proudly bringing the new Fresh Soul pizzas,” Papa John’s vice president for international marketing Jo Blundell said.
