Patisserie Valerie launches #MyValerieGateau competition to allow public to design the next gateau
The brand held a competition to allow customers to invent a gateau design using a fun and interactive micro-site.
The winning designer will not only get their gateau made into a real Patisserie Valerie cake which will be sold on the brand website, but they will also win a short break to Paris for two.
Patisserie Valerie have teamed up with SuperBreak Mini Holidays to offer a star prize of a three night trip to Paris for two in a 4* hotel including breakfast and return travel by Eurostar. Patisserie Valerie are also offering an afternoon tea at their St Pancras store on arrival or departure date.
Two runners up will also receive a prize for their gateau designs – a £250 Patisserie Valerie gift card so they can buy as much cake as they like!
The micro-site, designed by Wider Ltd, features Madame Valerie herself and a gateau inventing machine. Users are pointed to select options from drop down menus – including sponge flavour, cream, fillings, toppings and sides. Animation is used to show the cake being created as the user go through the different stages.
Once submitted users are encouraged to share their creations on social media with #MyValerieGateau
