Pizza Express hold pizza poll for customers
The brand is holding a competition between fans of its Etna and Rustichella pizzas, with only one pizza returning to its menu in September.
The online campaign will culminate in a one-day poll on our Twitter page on Thursday 28th July. The idea originated from Rustichella fan Murray Robertson, who started a Change.org online petition to bring back his beloved pancetta, roasted tomato and Grand Padano-laden pizza, which was removed from the menu in 2015.
Given additional popular demand to reinstate the Etna recipe to the menu, Pizza Express said that "there was no choice but to let the two mighty creations fight it out in the showdown to end all showdowns". Fans are encouraged to visit our Twitter page to vote for their favourites, and the recipe to emerge victorious will be reinstated on the menu.
Robertson commented: “It was with a mixture of shock and sadness that I discovered my beloved Rustichella had been removed from the menu, so naturally I had to escalate this matter to the highest possible authority (the PizzaExpress CEO). I anticipate that this will be a glorious and worthy battle indeed…”
