Pret launches new 'Not Just For Veggies' campaign
The brand unveiled the launch of “Not Just For Veggies”, a campaign aiming to highlight that you don't need to be vegetarian to enjoy eating meat-free foods.
Clive Schlee, CEO, said, "We are not trying to evangelise and I won’t be forgetting that our number one selling sandwich in the UK is the Chicken Caesar & Bacon Baguette! The idea behind it is that we should all try to lean towards eating veggie choices more often. Pret’s role is to make that choice easy and delicious."
Pret expanded its meat-free options with the campaign, adding new menu items such as the Chana Chaat Flat Bread, a vegan Red Tapenade & Avo SuperBowl salad and a Mushroom & Avocado Sushi Salad. Two new veggie Chef’s Specials will be available each month throughout the summer as well.
For the month of June, Pret will also convert an existing Soho shop to become vegetarian only.
"We are doing this both to challenge our chefs to come up with delicious veggie and vegan food and to ask our customers what they think should end up on Pret’s shelves permanently," Schlee said.
"Our chefs are working hard to replace over 40 meat and fish dishes with new and exciting ingredients. This entails hours of testing and lots of patience from our loyal suppliers. Our takings in the shop will probably drop, but the pop-up will signal that Pret is serious about providing veggie and vegan options. And who knows, we might just find the next bestseller in the process."
"I want Pret to help customers with this journey – making it easier for them to find food that makes them feel great and incorporate more delicious meat-free options into their diets."
