Pret a Manger donates marketing budget to charity for Christmas
The brand dedicated its Christmas marketing campaign to the Pret Foundation Trust and other charities.
The campaign called ‘A Little Thank You’ features five charities that Pret supports with food donations and funding: Glasgow City Mission, The Choir with No Name, The Clock Tower Sanctuary in Brighton, Cardboard Citizens in Whitechapel, and The 999 Club in Deptford.
Pret’s marketing channels and digital media budget will be used to raise awareness of the work these charities do to help the homeless, including the following:
- Over 2 million customers a week will see the five featured charity logos and messages across Pret’s food packaging and coffee cups
- 50p from every sandwich and baguette sold from the Christmas range will be donated to the Pret Foundation Trust. The message will be highlighted across all charity-enriched Christmas menu products and promoted on social media
- Pret’s social media channels and website will heavily feature the charities’ stories, with dedicated homepage space for each charity for a week, and new photography and video assets produced
- Pret’s digital media budget will be donated to charity content, including sponsored posts on Facebook, Instagram and Twitter to promote videos, blog posts and news from the charities
- Pret’s Instagram account will feature a portrait photography series telling the stories of the people they work with through the different charities and Pret’s Apprenticeship Scheme for the homeless and ex-offenders
- PR support will also be given to each of the charities to help tell their stories to key media over the winter months
Mark Palmer, Group Director of Marketing at Pret said, “We’re delighted to donate our marketing channels and media, both physical and digital, to the Pret Foundation Trust and the charities we work with. It’s our way of saying ‘a little thank you’”.
