Pret A Manger urges customers to "Make Someone Smile"
The brand is launching a new campaign to “Make Someone Smile”, which will allow baristas to choose 120,000 customers at random to put a special sleeve on their takeaway coffee cup.
The chosen customers are in turn encouraged to pass the sleeve onto somebody else - a friend, a colleague, or even a complete stranger - who can redeem it for a free coffee or tea.
Pret’s CEO, Clive Schlee, said, “We often get feedback from customers about how our shop teams have brightened up their day. Our teams love being able to make customers smile, and we hope the recipients of our special coffee sleeves enjoy being able to pass that joy onto somebody else themselves.”
Lucky Pret customers have until the end of February to use their “Make Someone Smile” sleeve.
