Pret reveals secret way to get free food
Put it simply: be nice.
Chief executive Clive Schlee said he allows his staff to hand out free drinks or food to their favorite customers.
He told the London Evening Standard, “We looked at loyalty cards but we didn’t want to spend all that money building up some complicated Clubcard-style analysis.”
“Instead the staff have to give away a certain number of hot drinks and food every week. They will decide ‘I like the person on the bicycle’ or ‘I like the guy in that tie’ or ‘I fancy that girl or that boy’. It means 28 per cent of people have had something free. It’s a nice, different way of doing it.”
Schlee said he hopes that the company would one day rival the likes of McDonald’s and Starbucks with stores spanning the globe.
“We’d like to be a successful British global company – one that is really successful in different continents and that would be a very worthy goal,” he said.
“There’s only been five or six companies over the years that have managed that and most of them have been US companies. British ones have never really made it. We’re going to do it bit by bit and quite cautiously. McDonald's has been around for 60 years, so you can’t do this in one generation.”
Click here for the full article on the London Evening Standard.
