Subway heroes the £3 Lunch in line with new Keep Discovering platform

Following the launch of its new ‘Keep Discovering’ brand platform last June, the brand is heroing the range of its popular SUBWAY £3 Lunch offer, supported with a new TV ad.

The Subway £3 Lunch includes the brand's most popular Subs. The seven permanent Subs now available as part of the range are the Italian B.M.T., Big Beef Melt, Spicy Italian, Turkey Breast, Ham, Turkey Breast & Ham, and Veggie Delite.

The range will be supported with a new ‘Keep Discovering’ 30 second TV creative which sees a young man and his girlfriend faced with the decision of what to choose in a Subway store. Luckily, the young man spots an advert for the £3 Lunch, which he uses to steer his girlfriend to making a choice, saving money and treating her to a great lunch at the same time. The new spot builds on the original creative, which communicates the wide range of Subs available at Subway stores, and encourages customers to keep discovering the variants and combinations on offer, without compromising on value.

The campaign will feature heavy weight cross channel promotion including TV, Broadcaster VOD, OOH and Newslink Radio as well as engaging content across the brand’s social media channels.

Commenting on the activity, Greg Madigan, Head of Brand for the Subway brand in UK and Ireland, said: “Last month, we launched a new brand platform to communicate the wide range of Subs we have at Subway stores, catering to every taste and appetite. Our second creative builds on this, heroing our new Subway £3 Lunch range, demonstrating that you don’t have to compromise on taste to get a great deal.”