Subway taps TikTok star as ‘crisp sandwich sommelier’
The chain looks to “educate customers on the art of creating the perfect crisp sarnie.”
Subway has enlisted Michelin-trained chef turned TikTok star Poppy O’Toole as their “crisp sandwich sommelier” and also released a list of what it claims to be the top ten “tastiest” sandwich and crisp pairings.
In partnership with Walkers, the new role sees O’Toole — the so-called ‘Potato Queen’ of TikTok — will be making lunchtime visits to UK Subway restaurants to “educate guests about the perfect Walkers crisps flavour combinations to add to their Subs as well providing expert advice on crisp layering techniques.”
The celebrity chef is also featured on 60 and 30-second ads.
The list, meanwhile, was based on commissioned research overseen by food scientist Stuart Farrimond at the University of Chester and was devised to “identify key flavour compounds found in a list of iconic sandwich fillings and crisps, using flavour science and consumer testing by the British public to reveal the tastiest crisp sandwich combinations - based on their flavour, aroma and texture.”
Angie Gosal, Senior Marketing Director UK&I at Subway, said: “Poppy O’Toole is the first person appointed to this new role and the goal is for her to share her knowledge for making perfect crisp sandwiches, so our guests can experience the joy of adding more crunch to their lunch.”
