, UK

Taco Bell names theOr as first UK creative agency

The shop will help the chain build brand awareness as the company looks to grow its restaurant footprint.

Amidst its string of restaurant openings, Taco Bell has named theOr as its first-ever UK creative agency.

theOr, which was launched by Mother in October 2020, beat two other agencies to win the business in a pitch managed by AAR.

The company will help Taco Bell UK build brand awareness as the company looks to grow its restaurant footprint. The Yum Brands-owned QSR operates 78 restaurants in the UK and has plans to grow to 500 restaurants by 2025.

"We have huge ambitions for our brand and our business, which the team at theOr instinctively understood from the very beginning. Not only is this an opportunity to introduce an iconic brand to millions of people, it may also be their first taste of our craveable Mexican-inspired food,” Monica Pool, marketing director at Taco Bell UK and Europe, said.

Paulo Salomao, business leader at theOr, added: "From the very first meeting, everything about theOr and Taco Bell made sense. The way the brand thinks and the vision the clients have, provoke and challenge the status quo which felt incredible to work with. We cannot wait to build the brand in the UK in ways unfamiliar to us all."

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