,UK

Taco Bell names theOr as first UK creative agency

The shop will help the chain build brand awareness as the company looks to grow its restaurant footprint.

Amidst its string of restaurant openings, Taco Bell has named theOr as its first-ever UK creative agency.

theOr, which was launched by Mother in October 2020, beat two other agencies to win the business in a pitch managed by AAR.

The company will help Taco Bell UK build brand awareness as the company looks to grow its restaurant footprint. The Yum Brands-owned QSR operates 78 restaurants in the UK and has plans to grow to 500 restaurants by 2025.

"We have huge ambitions for our brand and our business, which the team at theOr instinctively understood from the very beginning. Not only is this an opportunity to introduce an iconic brand to millions of people, it may also be their first taste of our craveable Mexican-inspired food,” Monica Pool, marketing director at Taco Bell UK and Europe, said.

Paulo Salomao, business leader at theOr, added: "From the very first meeting, everything about theOr and Taco Bell made sense. The way the brand thinks and the vision the clients have, provoke and challenge the status quo which felt incredible to work with. We cannot wait to build the brand in the UK in ways unfamiliar to us all."

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The brand previously revealed it will open ten sites this year.
The burger is available until 31 January in Absurd Bird sites.
The company operates 18 restaurants in the UK.
This will be the fifth London site for the Australian chef.
She joined Papa John’s in 2015 as senior director for digital marketing and most recently served as senior vice president for customer experience.
274 million orders were processed in the fourth quarter of last year.
This effectively ends a takeover bid from the Issa brothers' EG Group.
The company will invest over £9.2 million to raise hourly rates amidst sector-wide labour shortages.
Founded in 2017, it already has a presence in ten countries, including the US, UK and Australia.
The move is expected to create 1,000 jobs and 4,000 over the next three years.
Deliveroo, meanwhile, reported a 117% surge in plant-based ordering across the UK since Veganuary 2021.
It also has plans to grow in Edinburgh in the next few years.
Sales in December 2021 ran at approximately 63% of 2019 levels.