YO! expands food-to-go deal with Tesco
The move is part of the brand’s existing multi-channel plan.
YO! announced a new trial agreement to supply its pre-packaged food-to-go products to 390 Tesco stores.
The move builds on the brand’s existing partnership with Tesco, which includes 52 YO! kiosks offering sushi to eat on the go or at home, and YO! branded sauces, seasonings, marinades and mayos.
The new agreement will see YO! Food-to-Go products available in Tesco front of store fridges from late May. Aside from their Crispy Salmon Rolls, Chicken Katsu Bites, the range will include Crispy California rolls specially made for Tesco.
YO! Food-to-Go pre-packaged sushi is already available in 600 Sainsbury’s stores, 160 Co-op stores, 100 David Lloyd Leisure Clubs, whilst a trial partnership is also underway with WHSmith.
The group’s Taiko brand is also available in Waitrose. Within retail, YO! also operates 37 kiosks in Asda under the Panku brand.