The Low Down on Domino's New Dessert Doughnuts

We were intrigued by Domino's foray into the bakery world, with the launch of their Dessert Doughnuts, so sat down to get the background on the tasty treat, and find out how long they'll be around for:

QSR: Where did the idea for adding doughnuts to the menu come from?

Domino’s has been overwhelmed by the positive response to our Chocolate Twisted Dough Balls and wider dessert range, so we wanted to introduce something new and fun to the line-up in the run up to the Christmas holidays.

QSR: Are doughnuts on the menu for a limited time only or are they a permanent addition to the menu?

The doughnuts are joining the dessert range and they plan to stay on the menu, however Domino’s are always looking at ways to improve the menu based on customer feedback.

QSR: A promise of piping hot doughnuts seems pretty impressive- have you had to alter your packaging so that they keep their heat?

We haven’t altered our packaging. Domino’s uses heat wave technology to keep all of our hot food piping hot, while our great service with minimal delivery time ensures the product stays hot all the way to the door.