EXCLUSIVE: Costa Coffee eyes bigger share of growing flexitarian population with new milk choices
The coffee chain also mentioned that they decreased the calorie content of their drinks.
Looking to respond to customers’ evolving dietary preferences, Costa Coffee unveiled its new milk options: the Arla Lactofree semi-skimmed milk and Alpro Almond.
The new items join their lineup of Coconut, Soya, Semi-Skimmed, Skimmed and Whole Milk.
The almond drink is said to provide an almond taste and a smooth creamy texture, while the semi-skimmed milk offers a subtle flavour.
“The addition of Arla Lactofree semi-skimmed milk and Almond alternative drink to our portfolio provides Costa Coffee with one of the broadest coffee personalisation choices on the UK high street,” a spokesperson of Costa Coffee told QSR Media. “Our seven milk and milk alternatives provide our customers with the opportunity to enjoy greater personalisation of their favourite coffee.”
The move is said to be driven by Research1’s study, revealing that over a quarter of Brits consider themselves flexitarians. One out of three are now choosing plant-based alternatives when dining out while two out of three wants coffee shops to have more than one vegan alternatives in the menu.
In addition, Costa also mentioned that they lowered the calorie content of their drinks in line with Public Health England’s nutrition standards. They also introduced their new Vanilla Latte, which will only be available for the month of January.
“We know our customers want more choice when it comes to coffee customisation and have witnessed a growing demand for ‘free-from’ and vegan options,” Russell Braterman, innovations director at Costa Coffee, said.
“Given the popularity of the Coconut alternative drink, which we introduced last year, our Lactofree and Almond options are the next logical step. Our seven-strong-range means we can now cater to our customers unique preferences, without compromising on the great taste they love,” he added.
