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MENU INNOVATIONS | Staff Reporter, UK
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Boparan Restaurant Group enters retail partnership with Tesco

The partnership will also look into launching more outlets and expanding dish ranges.

Boparan Restaurant Group has announced that they have partnered with Tesco to launch retail ranges from two of its brands, Giraffe World Kitchen and Ed’s Easy Diner.

This includes offerings from Giraffe including Patatas Bravas, Harissa Spiced Lamb Kofta, Sri Lankan Prawn Curry and Lamb Tagine from Giraffe as well as desserts from Ed’s such as Cookie Dough and Banoffee Pie to be bought in all Tesco outlets nationwide.

“As we continue to develop our Giraffe and Ed’s Easy Diner brands, it is great to be entering the retail arena with an experienced and market-leading partner like Tesco,” BRG CEO Tom Crowley said.

“In the case of Giraffe, we are launching some brilliant new dishes representing the brand’s strength in classic and emerging flavours from across the globe, whilst our dessert choices from Ed’s Easy Diner are true American classics. This is great news for Giraffe and Ed’s loyal customer base, who will now be able to access our brands through a new channel.”

(Photo credit: Giraffe World Kitchen Facebook)

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