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MENU INNOVATIONS | Staff Reporter, UK
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Burger King launches their new Crispy Chicken Burger

The new offering follows after announcing the winner of their £20K Bite campaign.

Burger King has officially launched their Crispy Chicken burger, a month after the launching its promotional campaign where they will pay someone £20,000 for trying the new offering.

The new burger is made up of chicken breast, lettuce, tomato slices and mayonnaise in between the buns.

“We haven’t had the best reputation for chicken in the past but we are confident that our guests will absolutely love this new tasty treat,” Soco Nunez de Cela, head of brand and communications of Burger King UK, said.

Last month, the burger chain’s CEO in the UK Alasdair Murdoch announced their The Opportunity You Haven’t Been Waiting For contest where customers were told to post a video of eating and giving a review of an imaginary Crispy Chicken burger on Twitter, Instagram or Facebook.

(Photo credit: Burger King UK Facebook)

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