Chipotle expands their halloween tradition Boorito to Europe for the first time
They will give a £6 and €7 entrée offer in the U.K. and France, respectively.
Chipotle Mexican Grill has announced that they will be expanding the brand's Halloween tradition 'Boorito' to Europe for the first time with a £6 and €7 entrée offer in the U.K. and France, respectively.
This year, it will return as an in-restaurant celebration with a discounted entrée offer for guests in costume from 3 p.m. to close local time on October 31.
Chipotle has 20 restaurants in the U.K. and six locations in France.
Aside from this, Chipotle also kicked off the Halloween season with its first-ever costume collection in collaboration with Spirit Halloween, a Halloween retailer in North America, creating five costumes inspired by popular memes on both brands' social channels.
The collection features a Chipotle napkin, fork, water cup, burrito, and to-go bag.
Boorito is Chipotle's annual Halloween celebration, offering discounted meals for customers in costume. This tradition started in the U.S and Canada in 2000 and 2009, respectively.
