Chipotle looks to get a bigger share of the wellness crowd with four new Lifestyle Bowls
The chain recently launched a new online tool to help customers find the right combination for their personal dietary needs.
Chipotle announced the launch of a new collection of Lifestyle Bowls, aimed to reach customers “who have committed to living a healthier lifestyle”.
The new line includes a Keto Salad Bowl, Protein Pump Bowl, Vegetarian Bowl, and Vegan Bowl, which are now available at all seven Chipotle restaurants in London.
"Now more than ever, our customers are embracing new and varied approaches to healthy living and wellness," said Jacob Sumner, operations director, Chipotle in Europe. "We've watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so are now making it even easier to order bowls with real ingredients that fit their wellness goals."
Chipotle recently launched a new online tool named Eat To Your Own Beat, which helps customers find the right combination for their personal dietary needs.
