News
MENU INNOVATIONS | Staff Reporter, UK
view(s)

Gordon Ramsay enters at-home space with Restaurant Kits partnership

The box includes all the ingredients to assemble a beef wellington.

Gordon Ramsay is now selling a £75 beef wellington that customers can make and cook at home.

The move comes courtesy of a partnership with e-commerce platform Restaurant Kits.

The box includes all the ingredients to assemble a beef wellington, including beef fillet, puff pastry, egg yolks, mushroom duxelles, red wine jus, butter, double cream and potatoes.

The meal kit market surged during the UK’s series of lockdowns as chains looked to diversify their channels.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.