Greggs designs summer diet plan
The food retailer has launched a summer diet with sausage rolls and doughnuts.
The eating plan was devised following a month-long experiment featuring four dieters including a new mum, a bride-to-be, a sales rep and a teacher with a hectic lifestyle. The dieters have collectively lost over two stone of weight and 14 inches from their waists in just 30 days by eating exclusively from the Greggs menu.
Greggs commissioned leading, independent dietitian Laura Clark to devise a 30-day eating plan constructed entirely from its menu, aiming to encourage informed and healthier food choices, alongside a more active lifestyle.
Dieters selected from applicants who had particular weight-loss goals ahead of the summer were provided with tailored exercise and meal plans. These were nutritionally balanced and made up mainly of Balanced Choice menu items providing a range of meal and snack options all at under 400 calories.
The sample meal plan from Greggs’ Minimise Me Challenge includes Greggs’ porridge, fresh salads, wraps, fruit and cold pressed juices made up some of the choices, with items such as sausage rolls, baguettes and doughnuts to enable each of the challengers to drop at least one clothing size each in just four weeks.
Hannah Barth, a new mum who took part in the experiment said, “I put on a lot of weight during my pregnancy and have struggled to lose it since my son was born. Like any new mum I’m always rushing around so have found it difficult to find the time to diet. The Greggs Minimise Me plan was so simple to follow and incredibly convenient, making it easy to stay on track. I’m thrilled to have lost over a stone and have made positive adjustments to my lifestyle, being more active which has resulted in more energy - I’ll definitely continue with a healthier, more balanced lifestyle.”
“For many people, time and money are big factors in their struggle to make eating habits healthier to maintain a more balanced lifestyle - particularly when they are on the go and have such busy lives. Working alongside Greggs, my aim of this diet was to provide a supportive, holistic approach to recognising and then changing long term food and lifestyle habits as part of overall weight management goals. It’s been a great challenge to work on and to see surprisingly how many lower calorie options Greggs now actually offers across its range," Laura Clark, dietitian for the challenge, added.
Prior to this event, Greggs has launched a number of initiatives to support healthier eating and informed food choices including: launching the Balanced Choice range in 2014, opening its first ‘healthier’ format shop in Wolverhampton Hospital, becoming the first UK food on-the-go brand to introduce traffic light food labelling on its website and app. The Institute of Grocery Distribution has also recognised the Balanced Choice range as having a positive impact on the health and wellness of the nation.
Greggs’ Balanced Choice range (and sausage rolls) are available in 1,800 shops nationwide.
