Greggs hits runway with autumn and winter collection
The brand launched its new Autumn / Winter Collection at The Hospital Club in Central London with a catwalk reveal.
Malcolm Copland, Commercial Director at Greggs, said: “As we enter autumn and it starts to get colder, lunchtime can provide that perfect pick me up. Our new range is designed to do exactly that.”
“As ever the look is tasty and appealing, with warm textures, new flavours and no-nonsense designs to the fore… and that’s just the food! We hope our customers are excited as we are about our autumn and winter ‘collections’ hitting shops across the country.”
Ahead of major fashion labels launching their new ranges during London Fashion Week (18th – 22ndSeptember), the exclusive reveal by Greggs showcased their new food ranges, which include:
• Peri Peri Chicken Flatbread
• Aberdeen Angus Meatball Melt Baguette
• Mildly Spiced Chicken Curry Soup
• Margherita, Pepperoni and BBQ Chicken Pizza Slices
• Salted Caramel Doughnut
• Christmas Lunch Soup
• Festive Bake
• Christmas Muffin
• Turkey, Bacon and Cranberry Roll
• Christmas Lunch Sandwich
Fashion designer, Lauren Natasha Eastwood-Roberts, created 12 on-trend autumn / winter looks for models to wear as they walked down the catwalk holding Greggs’ new ranges.
The finale piece unveiled to VIPs last night was a showcase ‘Greggs dress,’ made entirely from Greggs’ packaging – including savoury bags and coffee cups.
