Greggs research reveals the favourite foreign imports of young Brits
The research follows the launch of the brand's new Burrito range.
The research, by leading food-on-the-go retailer Greggs, was carried out to discover what foreign influences have become a popular part of young peoples’ daily lives in the UK.
Foreign food and drink trends emerged as hugely important to British culture, with culinary staples such as burgers, pizza and chocolate topping the list, as well as newer food trends – sushi, coconut oil and street food, taking poll closely behind.
As well as some of the expected favourites, the influence of South American culture, particularly on our eating and drinking habits, is playing an increasing popular role in British life, with Burritos, Tequila and Corona beer all making the best-loved foreign imports list.
Other cultural imports including tech brands Facebook, Apple and FitBits, alongside a handful of celebrities, including Jennifer Aniston, Elvis and George Clooney also featured highly.
A massive 95 percent of 18 to 35 year-olds agrees Britain is a better place for its culturally diverse nature.
It also emerged that almost three quarters of those who took part said they were proud to be British and over 90 percent saying life in the UK was ‘more fun’ thanks to influences from across the globe.
A spokesperson for Greggs, which carried out the research to mark the launch of its new Burrito range, said: “Food and drink has always played a very important part in British culture, so it’s no surprise at all to see the popularity of internationally-inspired eats amongst the top imports.
“Whilst we are well known for British favourites such as sausage rolls, our customers are increasingly looking for new and international-inspired flavours.”
“In recent times the Mexican food revolution has really gathered momentum in the UK and the moment Mexican food fans have been waiting for is here, as we launch our very first burrito range, bringing the flavoursome and fresh-tasting offering of Mexican street eating markets to 1,200 shops across the UK.”
Coffee, French Fries and the smash hit U.S TV series Friends are also now considered valued pieces of Britain’s rich social tapestry. Social media app SnapChat also made the list, as did yoga, kebabs and vodka.
To mark the launch of its new Burrito range, Greggs took its Burrito Challenge to unsuspecting members of the public in Clapham Common to see if, when confronted with Luche Libre wrestler, Mister Monster, they were ‘chicken’ or ‘had beef’.
The new Greggs Burrito range features three flavours from across the world including Chipotle Pulled Beef, Fiery Pulled Chicken and an Onion Bhaji Burrito.
