KFC challenges designer to create a collection in a lunch hour
To mark the launch of Riceboxes, a brand new lunchtime offering, the chicken chain challenged British designer, Katie Eary, to design her S/S ‘16 collection in a lunch hour.
Katie Eary said, “My designs are about pushing boundaries and that’s what KFC is encouraging with the Pack More Into Lunch challenge, so it was a natural partnership. To cut, sew and even press the garments to be runway-ready in an hour is one of my biggest challenges to-date, but watching it come to life was a magical moment and just proves how much can be achieved once you put your mind to it.”
The new Riceboxes are made up of a delicious box of Tex Mex rice, spicy bean salsa, cooling sour cream, fresh Apollo lettuce and a choice of KFC’s signature chicken: Original Recipe, Zinger or Pulled Chicken. The Ricebox is served in a handy sized box for those on the go.
The collaborative project is part of KFC’s campaign to the nation to pack more into their lunch hour and is the second phase of the #PackMoreIntoLunch campaign, which launched in March.
Jenny Packwood, Head of Digital, PR & Brand Communications at KFC said, “We are excited to work with Katie Eary, she’s fun and vibrant and really rose to the #PackMoreIntoLunch challenge. The new Riceboxes gave KFC an opportunity to play in a new space, one that is quite unexpected for a quick service restaurant. Pair that with another almost impossible lunch hour challenge and we hope to inspire the nation to pack more into their lunch.”
