Patisserie Valerie launches 'Gloriously Gluten Free' range
The cake shop and patisserie introduced a new gluten free range available online and in stores from 18th January 2016.
Customers can now enjoy a selection of five individual treats in cafes including a Belgian Chocolate Brownie, Marble Cake, Flapjack, Chocolate Muffin and a Ginger Biscuit. All of these gluten free products are priced at £2.45 to dine-in or £2.10 to takeaway.
Customers will also be able to place orders for a gluten free Double Chocolate celebration cake – which is available in an 8 inch size (which serves approximately 8-10 people). Orders for this can be placed online through the Patisserie Valerie website, or with a team member in store, and is priced at £34.50.
The brand said that there are further plans to launch more gluten free celebration cakes in the future.
Nicola Hedley, Group Marketing Manager, said, “We’ve been working on our gluten free range for a while because we wanted to get it absolutely perfect. Our customers wanted gluten free but they still wanted it to be indulgent and that’s exactly what our Gloriously Gluten Free range is.”
Paul May, CEO, said, “We’re really excited about our new gluten free range, and we hope that our customers will enjoy the products on offer. This is the first step in expanding our offering to meet dietary needs and we hope that we can cater for everyone in the future.”
