, UK

Pizza GoGo comes out with £500 Gold Pizza

The brand unveiled a new pizza with a fresh dough base, topped with 23 carat gold, fantail prawns, beluga caviar and lobster, as well as red carpet delivery and a butler to serve it.

Antonio Nunez, from Pizza GoGo's New Product Development Team, the chain decided to develop the Gold Pizza for a number of reasons, including coming up with new ideas that have not been in the industry done before, as well as the prestige of being the only chain that offers real gold crust.

"It was time to step right out the box and come up with something new others wouldn't dare to try. We have now claimed the title to be the only ones to offer a real gold crust," Nunez said.

"It is to show our customers that Pizza GoGo is about having fun, being different and pushing boundaries your average pizza place wouldn't do."

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