Pizza Hut Delivery adds Beyond Meat range to permanent menu
The items were trialled “successfully” across stores in 2020, the chain said.
The delivery business of Pizza Hut in the UK announced it is making its Beyond Meat range a permanent fixture on the menu, part of plans to meet consumer demand for more diverse protein options.
The items, consisting of the Beyond Italian Style Sausage, Beyond Beef Crumbles and Beyond Pork Crumbles, are available exclusively at Delivery Huts nationwide starting 26 July.
Pizza Hut Delivery said the brand saw double-digit growth during lockdowns in 2020 and continued throughout the year. Beyond Meat pizzas were trialled at select stores in 2020.
The full Beyond Meat range in their stores consist of:
- The Beyond Italian Style Sausage Supreme: meat-free Beyond Italian Style Sausage, mozzarella cheese, mixed peppers, mushrooms and red onions.
- Beyond Three-Meat Three Cheese: meat-Free Beyond Italian Style Sausage, Beyond Pork Crumbles, Beyond Beef Crumbles, mushrooms, triple cheese blend and red onions
- Beyond Beef Sizzler: meat-free Beyond Beef Crumbles, mozzarella cheese, red onion, jalapeños and green chillies
- Beyond Italian Style Sausage Tear & Share Topper: mozzarella cheese and garlic folded pizza bread, topped with meat-free Beyond Italian style Sausage, cut into strips
The announcement is also part of a global strategic partnership between Pizza Hut and Beyond Meat and builds upon previous announcements in the US, Canada, Belgium and Puerto Rico.
Pizza Hut partnered with Beyond Meat, citing its “leading expertise in plant-based protein and their ability to attract a younger consumer base, including Gen-Z and millennial consumers.”
“We are proud to always bring delicious new innovations right to our customers, and by partnering with Beyond Meat we are offering more flexitarian and meat-free options without sacrificing any flavour. With this delicious new range on our permanent menu from today, we are responding directly to feedback from customers – the UK loves Beyond Meat pizzas!” said Pizza Hut chief brand officer Amelia Riba.
