Pizza Hut releases new secret menu item, exclusive 'Push for Christmas' buttons
The new buttons are released alongside new research conducted by the brand.
The research revealed that on average, Brits are only truly ready to start celebrating the festive season from Tuesday 6th December – 19 days before Christmas Day.
According to Pizza Hut, men are more reluctant to start spreading the yuletide cheer, on average waiting until 16 days before to get started (from the 9th December), compared to women who are happier to get into the spirit right from the start of December (from the 3rd December).
The brand introduced a new secret menu item – the Chocolate and Orange Milkshake. Customers will be able to order this from Huts nationwide, if they whisper the following secret code to their server, ‘Tastes Like Christmas’.
Exclusive ‘Press for Christmas’ buttons will be launching in five restaurants across the country: Manchester Kingsway, The Strand, Liverpool ONE, Birmingham Bullring and Glasgow Argyle Street from 6th-7th December.
One button will feature in each restaurant accessible via the Hut’s ‘Christmas table’. When pressed, customers will be gifted with a goodie box including a number of props and gifts – from elf hats to Pizza Hut Restaurants’ vouchers – to enjoy during their meal. Guests seated at the Christmas table will also be able to get their hands on a free festive Chocolate and Orange Milkshake. A limited number of boxes will be available to claim (25x nationwide).
Kath Austin, Director of HR and Marketing at Pizza Hut Restaurants, said: “Christmas can be a chaotic time of year, so we want to do as much as we can to ease the pressure for our customers and provide escapism from the festive frenzy this Christmas, when needed."
“We’re all different when it comes to pinpointing the date when we’re finally ready to Press the Christmas button and really get into the Christmassy mood. We hope that by giving our customers this freedom that we will help to put some of the joy back into this hectic time of year.”
