Pizza Hut unveils new cheesy bites roulette pizza

The pizza will see seven of the iconic 28 bites laced with Naga Chilli, available for a limited time.

For those willing to take on the Cheesy Bites Roulette challenge, Pizza Hut Restaurants has launched designated ‘Fire in the Booth’ zones to give guests the Cheesy Bites experience. ‘Fire proof’ boxes will be available to guests willing to try their luck, including a number of fun props – from milkshake glasses, and gloves and goggles to protect from the heat.

The ‘Fire in the Booth’ zones will launch in five restaurants across the UK, including The Strand London, Glasgow Argyle Street, Manchester Corporation Street, Birmingham Bullring and Cardiff Queen Street on the 1st of March.

Pizza Hut Restaurants head of communications Gareth Hopley said, “Following consumer demand and the love our fans have for Cheesy Bites, we’ve created bites for everyone, whether you’re a chocolate aficionado or a cheese lover. Cheesy Bites Roulette makes eating pizza exciting like no other pizza! Those hot bites are HOT and the anticipation really builds as you watch that spinner go round, waiting to see if you have to brave the spice!"

Pizza Hut Restaurants is also launching a ‘Cheesy Bites Appreciation Society’ across its social channels - a secret social club that will offer exclusive member content, offers and competitions via a code unlocking mechanic.