Pret A Manger widens at-home breakfast options with granola range
This follows the chain’s bake-at-home croissants range launched last month.
Pret A Manger announced the expansion of its breakfast-at-home offering by unveiling a new granolas range available at over 700 Tesco supermarkets.
The new range includes Original Granola, Dark Chocolate & Almond Granola, Bircher Muesli and Coconut Crunch Granola.
The move is a continuation of Pret’s expansion into consumer-packaged goods as part of its business’ transformation plan and follows its bake-at-home croissants range launched last month and coffee-at-home range launched last summer.
Inspired by Pret and Veggie Pret favourites, the four new granolas have been created for customers to enjoy the same high-quality taste of Pret from the comfort of their home. For the first time ever, customers will be able to create their own Pret-inspired overnight oats and yoghurt bowls at home, with granola inspired by Pret shops.
“Our Pret breakfast bowls are some of our best-loved items in-shop, and we’ve been thrilled to see customers showing how they’ve been recreating these products at home over the past year. With the launch of our first ever granola range, we’re hoping to bring the joy of Pret into more homes across the country,” Pret A Manger UK managing director Clare Clough said.
