Prezzo partners with THIS to expand vegan offering
This is the first time the chain is using meat alternatives.
Italian eatery Prezzo announced a new partnership with plant-based meat alternative food producer THIS to expand its vegan offering.
The initiative sees Prezzo serving up THIS Isn't Chicken and offer the meat alternative for two of its most popular dishes: the Chicken Penne Arrabbiata and Chicken & Roasted Peppers Pizza. The new recipes is expected to be featured on menus across Prezzo's 150 restaurants nationwide.
Prezzo says it has seen an 112% surge in demand for plant-based dishes in the past two years, and notes that plant-based dishes now make up 7% of all their orders.
"Pizza is a mainstay of a Brit’s diet and collaborating with one of the UKs leading Italian eateries is a pretty massive moment for us. The dishes taste lush & I’m fairly sure meat eaters will struggle to taste the difference between THIS Isn't Chicken and the real thing,” Andy Shovel, co-founder of THIS, said.
“We now have even more choice for our vegan and veggies customers as well as those choosing to eat less meat,” added Jay James, Prezzo’s marketing and communication director.
