Subway brings back Big Beef & Chorizo Melt
The sandwich brand announced the return of the Big Beef & Chorizo Melt to its menu.
Featuring a juicy beef patty topped with spicy Chorizo slices and melted cheese, the Big Beef & Chorizo Melt will be part of the Subway £3 lunch offer.
The brand also unveiled the Steak & Cheese Sub and Steak & Bacon Melt which will coincide with promotions giving customers the chance to win free Subs or Salads for a year, in a new competition. Customers will be entered into a prize draw when they spend £4 or more in-store, and scan their SUBCARD or SUBCARD app. The competition runs from 6th January until 2nd February 2016 and the lucky winners be will announced through the duration of the campaign.
Commenting on the activity and launch of the competition, Roger Cusa, Head of Marketing for the Subway brand in UK and Ireland, said: “For us, Quarter 1 is all about getting customers excited about the Subway brand with tasty new menu items and rewarding promotions. We know customers look for variety, quality and value when it comes to lunch choices – which is why the well-loved Big Beef & Chorizo Melt is back on the menu, as well as our new Premium Subs. This aligns with our call for customers to ‘stay picky’ when choosing their favourite Subs on-the-go. Our Subway competition will reward loyal, existing customers and will be supported by a comprehensive social media campaign.”