Subway partners with Tastemade to explore data-driven menu innovations

The restaurant chain wants to make their food compliant with consumer trends and insights.

Subway has announced that it has partnered with Tastemade, a media network dedicated for food and travel, to drive menu innovations inspired from consumer trends and insights.

The partnership is to include culinary explorations, data-driven menu inspirations, trend intelligence, global insights and marketplace innovation.

"Every day, we use data and insights to create compelling content for our viewers across all digital platforms around the world. We are thrilled to be able to tap into years of consumer trends and insights in a new way, to help fuel real innovation for Subway," said Oren Katzeff, global head of programming at Tastemade.

Subway's VP of global brand management and innovation, Len Van Popering, they plan to move forward by embedding data-driven insights to their food.

"Global innovation is key to driving our brand forward, and we are disrupting the way we've traditionally managed the process, which includes bold new strategic partnerships like the one we've crafted with Tastemade," Popering said.

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